Shop by age
How we are
styling FW24/25
Shop By Gear
YOUR CHUNKY FIT
[ A NEW KNIT / A NEW SEASON ]
Thick Knits
for autumn / winter
the cotton knit we all need
NEW SEASON / NEW COZY
[ The Fuzzy Story Continues ]
FUZZY: A CLOUD OF SOFTNESS
As the morning still slumbers and the first rays of sunlight gently brush the shutters, the cushiest knit lovingly envelops your little one, cradling them through their nighttime reveries with a softness that feels like a warm embrace. Whether they're nestled in the comfort of home or venturing out into the crisp, cool air, the Fuzzy Collection transforms each moment into comforting bliss, no matter the weather's whim.
The Fuzzy Feels
A New Melange Hue
for your fall wardrobe
[ New hug me ribbed essentials ]
it's all in the little moments
Hug Me
in the fall
pitter ☔️ patter
Rainwear to the rescue
cruelty-free fashion
100% VEGAN FROM THE START
We firmly believe no animal should be harmed in the name of fashion, beauty or entertainment (and EVER). We’re dedicated to protecting animals by using the highest quality vegan and cruelty-free materials to produce stylish products that are both functional and fashion-forward. We firmly refuse to be a part of the “standard” fashion industry that has exploited animals for decades. We are compassionate and progressive and our supply-chain choices reflect these sensibilities. We celebrate all lives and believe every living being should be free! Whether you’re buying 7AM mittens to keep your baby warm or a diaper bag to stay organized while you’re on-the-go, you can feel confident knowing your actions are serving as a positive voice for animals and your making a compassionate choice.
what's important to us
Ethical Sourcing & Production Quality
Combining clever designs, quality materials, and fashion-forward fabrics, 7AM ensures that each product is made to the highest quality standards. Our focus on superior craftsmanship guarantees products that are both functional, stylish and long lasting.
We prioritize ethical practices and complete transparency in every step of our production process. To achieve this, we collaborate closely with our team overseas located at each of our partner factories. We maintain a close, ongoing relationship with both the team and the factories, frequently visiting to ensure that all products are made to our premium standards in reputable production facilities. Our facilities are also BSCI certified, ensuring compliance with social responsibility and safety standards.
love for all
We give back
It is of our utmost priority to give back to all children of the world.
Every year we donate hundreds of pieces to underprivileged families by partnering with international NGOs such as World Vision, Room to Grow and Bundles of Joy. Our aim is to help keep as many children warm during the winter months and work towards the safety and warmth of all children across the globe.
We hope you can join us in our journey of giving back.
our priority
SAFETY FIRST
The safety of your little one is our top priority. We use superior quality materials that are toxin-free, hypoallergenic, and perfectly safe for both your baby and the environment. Our car seat covers are FMVSS 213 tested to ensure baby remains safe in case of a car crash. Our products really do embody the “style and peace of mind on-the-go” lifestyle.
motto
ALWAYS MANAGE TO STROLL IN STYLE
Always focused on designing fashionably functional lines, 7AM’s developmental vision is to reach parents’ desires and needs by foreseeing trends and movements of the market. Safety is at the forefront of every cutting-edge design influenced by the rhythmic NYC lifestyle.
We believe every parent should stroll in style while keeping their bundle of joy safe and warm.