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Light Heather Grey//

ss24

hug me collection

The reinvented retro ribbed knit

hug me collection

Reinvented for our children, these darling, classic, unisex, and timeless knitted (but never overdone) garments, fit close to the body like a hug, designed in long-sleeved, short-sleeved, bodysuits, leggings and more…

This collection incorporates a weathered speckled ribbed knit, ensuring optimal comfort and elasticity for all adventures.

every stitch is a hug for your little ones

every stitch is a hug for your little ones

Beneath the London sky, the Haussmannian rooftops, or the Alpine massifs, the Hug Me knits come in retro and with 7AM’s touch: simple cuts and speckled tones.

Ash Rose//

lounge in fuzzy

Comfywear - fuzzy collection

The new Fuzzy Collection features the coziest line for your little ones. From each stretch to every giggle, snuggle them in the softest pieces. Watch them skip, play and dream in fuzzy coziness. Crafted from 100% recycled materials for maximum breathability, fuzzy will become the pieces you’ll never want to let go of. Begin your fuzzy journey here. 

Available in sizes 0 to 4 years old, the line is designed to be mix & matched and paired with your 7AM stroller muffs for the ultimate fuzzy experience. 

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Ethics

100% VEGAN FROM THE START

The company strives to leverage the 7AM brand as a vehicle to push forward social movements that represent the fundamental values and integrity that are woven through all aspects of the founder’s life. Being a cruelty-free company is 7AM’s motive force so parents can rest assured that all 7AM products are 100% vegan, PETA certified - because no animals deserve to suffer in the name of fashion. 

love for all

We give back

It is of our utmost priority to give back to all children of the world.

Partnering with Girl Rising on our Feminist Collection to invest in the education of girls globally and donating products to international NGOs such as World Vision, Room to Grow and Bundles of Joy, makes our work that much better.

We hope you can join us in our journey of giving back. 

motto

ALWAYS MANAGE TO STROLL IN STYLE

Always focused on designing fashionably functional lines, 7AM’s developmental vision is to reach parents’ desires and needs by foreseeing trends and movements of the market. Safety is at the forefront of every cutting-edge design influenced by the rhythmic NYC lifestyle.

We believe every parent should stroll in style while keeping their bundle of joy safe and warm. 

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